Win Attention
WE'RE ATTENTION INDUSTRIES®
A MODERN MEDIA GROUP BUILT TO EARN, SHAPE AND SCALE ATTENTION THAT DELIVERS REMARKABLE/ OVERSIZED/ IMPRESSIVE/ OUTSTANDING/ IMPACT.
What We Do
For brands,PR teams and publishers who demand attention.
We combine unique insights, original storytelling, scroll-stopping video, innovative design, stunning photography and unrivalled distribution to create work people actually value and results you can prove.
How We Work
We pay attention,earn attention,then scale it.
Pay attention
We take time to understand what people care about and what the data is telling us.
Earn attention
We create stories, formats and communities that people love to engage with.
Scale it
We deliver/share/amplify that work to huge, global audiences.
About Us
Built forhow audiences
are evolving
Attention is harder to win than ever, and trust is harder to earn.
We exist to help organisations earn attention the right way – through credibility, creativity and consistency.
We bring together specialist teams across news, insight, PR, creative and original content to help ambitious organisations earn meaningful attention.
50 years of trusted news heritage
That capability is grounded in over 50 years of journalistic heritage, through SWNS -one of the UK’s leading news providers, trusted by publishers for generations and built on a foundation of credible, high-quality storytelling.
About Us
What makes usexceptional?
For our clients,we act as a secret weapona joined-up team that consistently delivers strong ideas that win attention.
Our Solar System
Our brandsSpecialistsworking as one
Each business specialises in a different part of the attention journey.
Together, they create something greater than the sum of their parts.
Expertise
What makes usdifferent?
Built for earned performance
Everything we do is built to earn credible attention that delivers results.
- Grounded in earned media expertise
- Trusted by brands and publishers
- Designed to deliver real return
#1 for earned value
We focus on delivering the highest-value earned attention for every pound spent.
Leadership
Leading theattention economy
Sam Barcroft
Mission
To help ambitious organisations earn, shape and scale attention.
Vision
To build the most trusted and effective media group in the attention economy.
Ready to earnattention thatmatters?
Let’s build work that cuts through and proves its impact.